Concepts of Branding

Life experiences are constantly changing, thus leading to various changes in marketing and advertising. The evolution of the marketing means is closely interconnected with such trends in human lives as the world globalization, online shopping and blogs development, higher mobility of the individuals, social media popularity, cashless payments, and web-based…

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Human Resource Management

Introduction In today’s leading corporations and entrepreneurs, most top level managers seem to lose control over their enterprises. Despite many years, in the mainstream literature concerning the nature of HRM practice, the associated intellectual boundaries, and its application in practice continue to be hampered by various theoretical and practical applications…

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Project Management

Introduction             Project managers are charged with ensuring that any new aspects, products or services are successfully introduced and implemented in a company. However, it has been observed that certain projects may fail while others become a success. A project is said to be a success when it is completed…

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Activity Based Costing

Introduction and brief history of ABC The use of Activity based Costing (ABC) was very common during the years preceding the 90s. The method was first introduced by Robin Cooper and Robert Kaplan in the 1980s. After the 90s, the concept began losing its evident popularity with the emergence of…

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Increasing the Quality Decreases Rework and Improves Productivity

It is a proven fact that an increase in quality of work lessens the amount of work that has to be done and at the end of the day improves on productivity. Fernando (2011) Affirms that, when quality of work is high, the company avoids losses that are incurred as…

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Response to Questions on Business Ethics

Important ethical concerns and issues in the functional areas of business including management, marketing, accounting, finance and global enterprise In business management, marketing, accounting, finance, and global enterprise there are ethical concerns and issues that must be addressed on a daily basis. A business manager or an owner needs to…

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Target Corporation

Strategy/Corporate Social Responsibility Cravens & Piercy (2003) established that corporate social responsibility (CSR) is the self regulatory form of organisations and its integration into the business hemisphere. It is a view of how business activities and decisions affect the immediate environment, which is the society. Business activities are the ethical…

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Dell Corporation

1.1.Brief Description of Dell             Dell history originated in 1984, after one student from the University of Texas, Austin, by the name Michael Dell invented a PC Limited. He started in his dormitory room where he used to sell IBM PC – Compatible computers made from simple stock components. He…

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Organizational Behaviour

Public Bank was established in the year 1966 by its founder Tan Sri Dato’ Seri Dr. Teh Hong Piow. The idea behind its foundation was to establish a financial institution that would satisfy financial needs of the public, hence, the name Public Bank. Having begun as a single branch, Public…

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Developing a Leadership Plan

Introduction This paper looks into steps that can be taken in order to be prepared to address any occurrence of a disaster situation. For each and every step taken to ensure the community is well-prepared for a disaster, it is important that they are well-documented. If the local authorities intend…

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